The Development of AMT Model Kits

AMT refers to Aluminium Model Toys, a manufacturer of various plastic promotional and kit models. Most of the company’s vehicle products were American cars and trucks in 1:25 scale. In the 1970s, hot rods, customs, and movie and TV vehicles were also produced. The company started off producing promotional models that were being given away in the showroom after a test drive. Promotional models were exquisitely detailed and proportioned, and AMT became the main supplier of the pre-assembled model to American car companies.

Kit development came later. In typical AMT model kits, parts were molded into “trees” and could be easily separated and then assembled. Product lines of stock model cars were soon augmented with parts to complete custom cars and hot rod variants from stock production vehicles. This configuration was named the ‘3 in 1′ kit where the modeler could build a car in ’stock’, ‘custom’, or ‘hot rod’ form by selecting different parts offered in the box. Some of AMT’s first successful kits were of 1932 and other early Fords, and these were reissued several times over the years.



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This entry was posted on Wednesday, September 8th, 2010 and is filed under Diecast.

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